I am highly proficient in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and After Effects, with expertise in creating visually compelling designs, branding, and dynamic digital content.
I specialise in branding and identity design, creating cohesive visual systems that effectively communicate a brand's story and resonate with its target audience.
I build interactive prototypes to visualise and test concepts.
I work closely with cross-functional teams (remotely), including developers and product managers, to bring ideas to life.
September 2019 – Present
Splend | April Ford | Gemuine
I am a full-time freelance Graphic Designer for Splend, managing design tasks for their UK and Australian hubs, including EDM email designs via Beefree, Zoho, and Figma. I’ve also worked with clients like April Ford, WLTH, and Gemuine, delivering custom design solutions across industries such as aesthetics, automotive, and lifestyle. My expertise includes logo creation, brand identity, marketing materials, and digital assets, all handled independently with a focus on meeting deadlines and budgets.
January 2021 – November 2022
Law Creative
I managed brand rollouts across 20+ regions, ensuring organised and consistent asset delivery. I contributed to brand identities, including logo design and style guides, while maintaining visual consistency across 7+ brands. I also handled project timelines, prioritised tasks, and continuously learned new tools to enhance productivity.
January 2021 – October 2021
BMW & MINI
I contributed to website development using CMS platforms, creating web pages and working with account managers on bespoke designs. I collaborated with the marketing team on car launches, events, social media campaigns, and point-of-sale materials, ensuring all assets adhered to BMW and MINI's brand guidelines. Additionally, I played a key role in ideation sessions and managed project timelines, delivering assets on time and within budget.
October 2020 - November 2020
FAÎR PARFUM
I gained practical skills in web and social media design through hands-on experience, and contributed remotely to FAÎR PARFUM's "going digital" campaign. I demonstrated strong organisational skills by prioritising tasks and adhering to creative briefs, ensuring successful project execution.